{"id":1754,"date":"2020-11-12T11:11:23","date_gmt":"2020-11-12T17:11:23","guid":{"rendered":"https:\/\/home.agrian.com\/?p=1754"},"modified":"2021-06-28T13:51:07","modified_gmt":"2021-06-28T20:51:07","slug":"digital-transformation","status":"publish","type":"post","link":"https:\/\/home.agrian.com\/pt-br\/2020\/11\/digital-transformation\/","title":{"rendered":"The Ultimate Guide to Digital Transformation for Ag Retail"},"content":{"rendered":"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; typography_style=&#8221;white&#8221; remove_bottom_col_margin=&#8221;true&#8221; el_class=&#8221;navigation-row&#8221; visibility=&#8221;hidden&#8221; css=&#8221;.vc_custom_1601226342817{background-color: #1d428a !important;}&#8221; el_id=&#8221;mobile-sidebar&#8221;][vc_column offset=&#8221;vc_col-sm-offset-0&#8243;][vc_column_text el_id=&#8221;sidebar-scroller&#8221; font_family=&#8221;adelle&#8221; font_size=&#8221;17px&#8221; line_height=&#8221;1.24&#8243; font_weight=&#8221;600&#8243;]Creating a compelling digital agronomic offering[\/vc_column_text]<nav id=\"sticky-navigation\" class=\"vcex-module vcex-navbar wpex-clr vcex-navbar-sticky vcex-navbar-sticky-offset sticky-sidebar\" data-sticky-endpoint=\"\"><div class=\"vcex-navbar-inner clr\"><\/div><\/nav>[vc_raw_html]JTNDcGhwJTNGJTIwJTNGJTNF[\/vc_raw_html][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; remove_bottom_col_margin=&#8221;true&#8221;][vc_column width=&#8221;5\/12&#8243; el_class=&#8221;parallax-column&#8221;]<figure class=\"vcex-image vcex-module wpex-clr hidden-phone foreground-nonparallax\"><div class=\"vcex-image-inner wpex-inline-block wpex-relative\"><img decoding=\"async\" loading=\"lazy\" class=\"wpex-w-100 wpex-align-middle\" alt=\"Path Cutting Through\" src=\"https:\/\/home.agrian.com\/wp-content\/uploads\/2020\/11\/Hero-Image-Caption@2x-1.jpg\" width=\"740\" height=\"520\" \/><\/div><\/figure>[vc_row_inner remove_bottom_col_margin=&#8221;true&#8221; el_class=&#8221;navigation-row&#8221; css=&#8221;.vc_custom_1600121725848{margin-top: -55px !important;padding-top: 15px !important;}&#8221;][vc_column_inner width=&#8221;2\/3&#8243;]<nav class=\"vcex-module vcex-navbar wpex-clr vcex-navbar-sticky sticky-sidebar hide-at-mm-breakpoint vc_custom_1605210645139\" data-sticky-endpoint=\"#end-sticky\"><div class=\"vcex-navbar-inner clr\"><\/div><\/nav>[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1605210904926{margin-bottom: 20px !important;}&#8221;]\n<h1><strong>The Ultimate Guide<\/strong> to Digital Transformation for Ag Retail<\/h1>\n[\/vc_column_text][vc_column_text el_class=&#8221;read-more-text&#8221;]If you\u2019re reading this, you already understand the changing expectations of your customers and the potential impact this will have on your success as an agricultural retail input provider. This guide has been written with the assumption that you know why you need to lead your ag retail company through a digital transformation. Use it if you\u2019re not sure what all it involves and the next steps you need to take.<\/p>\n<p>We have compiled our experience and learnings in this guide to provide you with actionable steps and initiatives that are critical for digital platforms in the ag retail industry. Here\u2019s everything you should know about how your ag retail company should transform for the digital age.[\/vc_column_text][vc_column_text]\n<h2>How to Use This Guide<\/h2>\n<p>As you follow the steps we list below for transitioning your business to the digital market, keep each of these best practices in mind. If you follow these instructions as you implement, you\u2019ll be perfectly positioned for success and growth:<\/p>\n<h3>Follow All the Steps<\/h3>\n<p>Resist the temptation to \u201ccherry pick\u201d which of these strategic components you want to implement over others. Each of the steps listed here complement and enhance one another. Following each of our steps into your plan going forward is the best way to successfully make the big leap into digital business.<\/p>\n<h3>Find a Good Partner<\/h3>\n<p>Most agricultural retailers don\u2019t get too excited about resourcing and staffing a new digital organization within your business. Preparing an entire business for the digital marketplace takes a lot of time, money, and effort &#8211; especially if you\u2019re starting from scratch.<\/p>\n<p>Instead, strongly consider partnering with a company that has the experience, existing solutions, resources, and expert professional services. The right partner can launch you further on day-one and help you achieve your goals that much quicker. And once you have your partner&#8230;<\/p>\n<h3>Focus on Your Ag Retail Strengths; Delegate and Collaborate<\/h3>\n<p>Focus your own internal resources on locking down your supply chains and developing the kind of leadership roles that have influence throughout your business. Let your technology partner work on the nitty gritty digital details. In the meantime, the leaders you develop should collaborate closely with your technology partner to create the unique user experience you desire. Your partner knows technology, but you know your agricultural retail industry business; you\u2019ll only be able to create the perfect digital experience if you collaborate and combine your skills.<\/p>\n<p>With proper supply chain management, leadership that understands your goals, and the right technological partner, your digital strategy will skyrocket your business to higher success than ever before.<\/p>\n<p>We\u2019ve provided this guide because the success of our business has always been and continues to be closely tied to the success of an ag retailer\u2019s input providers. We recognize how the grower\u2019s expectations are changing and how this impacts our client\u2019s business. We\u2019re ready to help you transform your business to address these needs. Without further ado, here\u2019s how you can make it happen:[\/vc_column_text][\/vc_column][\/vc_row][vc_row remove_bottom_col_margin=&#8221;true&#8221; local_scroll_id=&#8221;creating&#8221; css=&#8221;.vc_custom_1605202513854{padding-top: 60px !important;}&#8221; el_class=&#8221;scrolltocontent&#8221;][vc_column width=&#8221;7\/12&#8243; offset=&#8221;vc_col-sm-offset-5&#8243;][vc_column_text css=&#8221;.vc_custom_1624913452094{margin-bottom: 30px !important;border-bottom-width: 1px !important;padding-top: 13.5px !important;padding-bottom: 13.5px !important;border-bottom-color: #707070 !important;border-bottom-style: solid !important;}&#8221; el_class=&#8221;blue-header first digital-title&#8221;]\n<h3>Create a compelling digital agronomic offering<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1624913441769{margin-bottom: 10px !important;}&#8221;]A comprehensive agronomic profile of your customers is a vital component of any ag retailer\u2019s digital transformation strategy. Most likely, the data you need is scattered throughout your organization on multiple laptops, USB drives, spreadsheets, mobile apps and in the minds of your sales consultants. Commit to standardizing the processes, tools, and platform your team uses to manage your customer\u2019s field data and make agronomic recommendations. Consistency, simplicity, and clarity are key in any retail industry business &#8211; especially online!<\/p>\n<h4><\/h4>\n<h4>Mapping<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1611196282739{margin-bottom: 20px !important;}&#8221;]Map all of your customer\u2019s fields in your ag retail customized digital agronomy platform. This requires you to standardize on the structure of your customer\u2019s organization. Synchronizing with your Enterprise Resource Planning is critical in this process.<\/p>\n<p>Set stretch goals for your teams to map 100% of your customer\u2019s fields. Having a record of the geographic location of your customer\u2019s fields unlocks an unlimited set of capabilities to derive agronomic insights and business opportunities.[\/vc_column_text][vc_row_inner remove_bottom_col_margin=&#8221;true&#8221;][vc_column_inner width=&#8221;2\/3&#8243; offset=&#8221;vc_col-sm-offset-2&#8243;][vc_raw_html css=&#8221;.vc_custom_1605550467411{margin-bottom: 20px !important;}&#8221;]JTNDb2JqZWN0JTIwdHlwZSUzRCUyMmltYWdlJTJGc3ZnJTJCeG1sJTIyJTIwJTIwZGF0YSUzRCUyMmh0dHBzJTNBJTJGJTJGd2Vic3RhZ2UuY28lMkZjbHV0Y2glMkZhZ3JpYW4lMkZ6enolMkZTcXVhcmVfTGF5ZXJzLnN2ZyUyMiUzRSUzQyUyRm9iamVjdCUzRQ==[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1605550131091{margin-bottom: 10px !important;}&#8221;]\n<h4>Field data<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1611196294501{margin-bottom: 20px !important;}&#8221;]Launch a strong initiative to collect and manage all of your customer\u2019s field level data with your digital agronomy platform. Partner with equipment companies such as John Deere, Raven or input suppliers. Utilize their in-cab technologies to streamline planting, harvesting and application data capture with your system.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1605550193800{margin-bottom: 10px !important;}&#8221;]\n<h4>Focus<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1611197317998{margin-bottom: 20px !important;}&#8221;]Get your team focused on using technology to make great agronomic recommendations and provide valuable farm data management solutions for their customers. Determine the most valuable capabilities you need from a customized ag retail digital agronomy platform to support your retail business. Select one solution that best delivers those tools.<\/p>\n<p>Expand your use of digital tools to capture and manage information related to all the agronomic services you provide. Utilize an automated sampling workflow for at least soil, tissue, and nematodes that incorporates geotagging sample locations and can support an electronic transfer of results from technologically advanced labs. Incorporate access to satellite and aerial imagery to support in-season crop management services and utilize the digital agronomy mobile app to record and report all infield observations (i.e. scouting and trap monitoring data).[\/vc_column_text][vc_column_text text_align=&#8221;center&#8221; font_family=&#8221;adelle&#8221; color=&#8221;#505257&#8243; font_size=&#8221;20px&#8221; line_height=&#8221;1.2&#8243; font_weight=&#8221;600&#8243; css=&#8221;.vc_custom_1605549697701{margin-bottom: 25px !important;}&#8221;]Automated Sampling Workflow[\/vc_column_text][vc_row_inner el_class=&#8221;workflow-slider&#8221; css=&#8221;.vc_custom_1605554334240{margin-bottom: 85px !important;}&#8221;][vc_column_inner][vc_column_text]<img decoding=\"async\" class=\"aligncenter wp-image-1824 size-full\" role=\"img\" src=\"https:\/\/home.agrian.com\/wp-content\/uploads\/2020\/11\/sampling-icon-1.svg\" alt=\"\" width=\"55.766\" height=\"72\" \/><\/p>\n<h4 style=\"text-align: center;\">Sampling Locations<\/h4>\n<p style=\"text-align: center;\">User manually sets point locations in the field or preemptively defines sampling locations.<\/p>\n[\/vc_column_text][vc_column_text]<img decoding=\"async\" class=\"alignnone wp-image-1827 size-full aligncenter\" role=\"img\" src=\"https:\/\/home.agrian.com\/wp-content\/uploads\/2020\/11\/data-collection-icon-1.svg\" alt=\"\" width=\"55.782\" height=\"67.688\" \/><\/p>\n<h4 style=\"text-align: center;\">Data collection<\/h4>\n<p style=\"text-align: center;\">Samples are collected from predefined locations or on-the-fly.<\/p>\n[\/vc_column_text][vc_column_text]<img decoding=\"async\" class=\"alignnone wp-image-1828 size-full aligncenter\" role=\"img\" src=\"https:\/\/home.agrian.com\/wp-content\/uploads\/2020\/11\/analysis-icon-1.svg\" alt=\"\" width=\"71.86\" height=\"43.29\" \/><\/p>\n<h4 style=\"text-align: center;\">Data analysis<\/h4>\n<p style=\"text-align: center;\">Results are sent to the lab and analysis is performed based on the package selected for testing.<\/p>\n[\/vc_column_text][vc_column_text]<img decoding=\"async\" class=\"aligncenter wp-image-1829 size-full\" role=\"img\" src=\"https:\/\/home.agrian.com\/wp-content\/uploads\/2020\/11\/planning-icon-1.svg\" alt=\"\" width=\"47.934\" height=\"67.627\" \/><\/p>\n<h4 style=\"text-align: center;\">Automated Results<\/h4>\n<p style=\"text-align: center;\">When analysis is complete results are automatically posted to your Agrian account.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1605554349888{margin-bottom: 10px !important;}&#8221;]\n<h4>DOCUMENTATION<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1611196329098{margin-bottom: 20px !important;}&#8221;]Integrate your agronomic recommendations with retail operations systems by creating digital workflows that streamline the process of executing and completing application work-orders into planned activities and documented events.[\/vc_column_text][vc_row_inner remove_bottom_col_margin=&#8221;true&#8221; css=&#8221;.vc_custom_1605557080722{margin-bottom: 20px !important;}&#8221; el_class=&#8221;journey-slider&#8221;][vc_column_inner]<figure class=\"vcex-image vcex-module wpex-clr\"><div class=\"vcex-image-inner wpex-inline-block wpex-relative\"><img decoding=\"async\" loading=\"lazy\" class=\"wpex-w-100 wpex-align-middle\" src=\"https:\/\/home.agrian.com\/wp-content\/uploads\/2020\/07\/screen1136x1136-1.png\" alt=\"\" width=\"226\" height=\"276\" \/><\/div><\/figure>[\/vc_column_inner][\/vc_row_inner][vc_column_text font_size=&#8221;13px&#8221; line_height=&#8221;1.3&#8243;]Note:<br \/>\nImplement automatic label verification and reporting for all product recommendations on crops in geographies where regulatory requirements exist. Utilize streamlined electronic reporting to packers, shippers and processors as added value for your customer\u2019s operations.[\/vc_column_text][\/vc_column][vc_column][\/vc_column][\/vc_row][vc_row remove_bottom_col_margin=&#8221;true&#8221; local_scroll_id=&#8221;making&#8221; css=&#8221;.vc_custom_1605554859740{padding-top: 50px !important;}&#8221; el_class=&#8221;scrolltocontent&#8221;][vc_column width=&#8221;7\/12&#8243; offset=&#8221;vc_col-sm-offset-5&#8243;][vc_column_text css=&#8221;.vc_custom_1611197080901{margin-bottom: 30px !important;border-bottom-width: 1px !important;padding-top: 13.5px !important;padding-bottom: 13.5px !important;border-bottom-color: #707070 !important;border-bottom-style: solid !important;}&#8221; el_class=&#8221;blue-header second digital-title&#8221;]\n<h3>Make it easy to do business with you<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1605554652852{margin-bottom: 10px !important;}&#8221;]\n<h4>Business Basics<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1611196354546{margin-bottom: 20px !important;}&#8221;]Create a simple, intuitive online portal that allows your customers to review their business account invoices, monthly statements and make electronic payments. Users should be able to easily view historical purchases and export data to their accounting systems. Include a notification feature when new documents are ready for review or other action is required. This portal is your customer\u2019s primary entry point to your company\u2019s digital experience, and it\u2019s absolutely crucial to any agricultural retailer\u2019s online business.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1605554899113{margin-bottom: 10px !important;}&#8221;]\n<h4>VIP Accounts<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1611196367413{margin-bottom: 20px !important;}&#8221;]Offer your largest, key strategic customers the ability to conduct business with you through a digital backdoor. Use APIs to allow them to integrate these capabilities directly in their own ERP system. If necessary, provide the technical professional services to help them implement this capability. Not only will this facilitate much more efficient and fast business, but it will also strengthen the relationship between your ag retail business and key customers.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1605554941267{margin-bottom: 10px !important;}&#8221;]\n<h4>Omnichannel Commerce<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1611196384183{margin-bottom: 20px !important;}&#8221;]Your digital customer portal should evolve into a contextual commerce experience with the ability for users to reorder products they\u2019ve purchased in the past. They should also be able to order new products that match their search preferences or are relative to seasonal agronomic insights.<\/p>\n<p>Start off by offering packaged chemicals and work your way to seed, bulk fertilizer, and custom services . The complete experience should include order status with notifications. Remember: your goal is to make your digital platform just as important as the physical storefront of your agricultural retailer\u2019s business. Functionalities like this are the key to making that happen.<\/p>\n<p>A platform where communicating field-level data to your growers is of the utmost importance as you navigate through their growing journey.[\/vc_column_text][vc_column_text text_align=&#8221;center&#8221; font_family=&#8221;HelveticaNowDisplay-XBd&#8221; color=&#8221;#505257&#8243; font_size=&#8221;30px&#8221; line_height=&#8221;1.27&#8243;]9\/10 times[\/vc_column_text][vc_row_inner remove_bottom_col_margin=&#8221;true&#8221; css=&#8221;.vc_custom_1605555466277{margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;5\/6&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_column_text text_align=&#8221;center&#8221; font_family=&#8221;HelveticaNowText-Regular&#8221; color=&#8221;#707070&#8243; font_size=&#8221;20px&#8221; line_height=&#8221;1.2&#8243;]New orders are based on the previous year\u2019s product orders.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_raw_html el_class=&#8221;hidden-phone&#8221;]JTNDb2JqZWN0JTIwdHlwZSUzRCUyMmltYWdlJTJGc3ZnJTJCeG1sJTIyJTIwJTIwZGF0YSUzRCUyMmh0dHBzJTNBJTJGJTJGd2Vic3RhZ2UuY28lMkZjbHV0Y2glMkZhZ3JpYW4lMkZ6enolMkZncm93aW5nX2xpc3RfZGVza3RvcC5zdmclMjIlM0UlM0MlMkZvYmplY3QlM0U=[\/vc_raw_html][vc_raw_html el_class=&#8221;visible-phone&#8221;]JTNDb2JqZWN0JTIwdHlwZSUzRCUyMmltYWdlJTJGc3ZnJTJCeG1sJTIyJTIwJTIwZGF0YSUzRCUyMmh0dHBzJTNBJTJGJTJGd2Vic3RhZ2UuY28lMkZjbHV0Y2glMkZhZ3JpYW4lMkZ6enolMkZncm93aW5nX2xpc3RfbW9iaWxlLnN2ZyUyMiUzRSUzQyUyRm9iamVjdCUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row remove_bottom_col_margin=&#8221;true&#8221; local_scroll_id=&#8221;empowering&#8221; css=&#8221;.vc_custom_1605555516201{padding-top: 50px !important;}&#8221; el_class=&#8221;scrolltocontent&#8221;][vc_column width=&#8221;7\/12&#8243; offset=&#8221;vc_col-sm-offset-5&#8243;][vc_column_text css=&#8221;.vc_custom_1611197087261{margin-bottom: 30px !important;border-bottom-width: 1px !important;padding-top: 13.5px !important;padding-bottom: 13.5px !important;border-bottom-color: #707070 !important;border-bottom-style: solid !important;}&#8221; el_class=&#8221;blue-header third digital-title&#8221;]\n<h3>Empower your business with digital intelligence<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1605555654431{margin-bottom: 10px !important;}&#8221;]\n<h4>Planning<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1611196409761{margin-bottom: 20px !important;}&#8221;]Complete an agronomic business plan with each of your customers that includes the crops they plan to grow, inputs, farm revenue, and expenses for each unit of their operation. Provide the ability for your customers to use this with their lenders and insurers.<\/p>\n<p>You should also give them the opportunity to convert this plan to bookings, pre-pay orders, or in-season orders at any time from your digital platform. The planning experience should be started by your Crop Advisors and accessible to your customers in your custom digital portal. Adding robust planning sections to a retail industry platform is a great way to get customers to begin using you as their go-to site for organizing and ordering.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1605555669700{margin-bottom: 10px !important;}&#8221;]\n<h4>Ordering<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1611196422547{margin-bottom: 20px !important;}&#8221;]Provide a similar customer account overview for your salespeople in their mobile sales app as the one in your customer portal. Allow your salespeople to order products on behalf of their customers whenever they need to. Integrate digital product ordering into all components of the digital experience for your employees. Give them the ability to execute crop plans, label validated recommendations, create fertilizer blends, and input scouting observations into product orders or application work orders.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1605555692782{margin-bottom: 10px !important;}&#8221;]\n<h4>Sales Insights<\/h4>\n[\/vc_column_text][vc_column_text]Release a mobile app that allows your sales team and managers to instantly view updated, individual and aggregate customer sales information. This should include historical sales, current and year-over-year comparisons. Highlight which product shelves (chemical, fertilizer, seed, etc) customers purchase from and the salespersons aggregate totals in each shelf.<\/p>\n<p>Cross reference this information with your supply chains data to get a sense of what you\u2019ll need, why, and when. Provide individual benchmarking, campaign and goal management capabilities.[\/vc_column_text][\/vc_column][\/vc_row][vc_row remove_bottom_col_margin=&#8221;true&#8221; local_scroll_id=&#8221;digital&#8221; css=&#8221;.vc_custom_1605202570770{padding-top: 60px !important;}&#8221; el_class=&#8221;scrolltocontent&#8221;][vc_column width=&#8221;7\/12&#8243; offset=&#8221;vc_col-sm-offset-5&#8243;][vc_column_text css=&#8221;.vc_custom_1611197093574{margin-bottom: 30px !important;border-bottom-width: 1px !important;padding-top: 13.5px !important;padding-bottom: 13.5px !important;border-bottom-color: #707070 !important;border-bottom-style: solid !important;}&#8221; el_class=&#8221;blue-header fourth digital-title&#8221;]\n<h3>Use Digital Insights to Find Selling Opportunities<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1605555762580{margin-bottom: 10px !important;}&#8221;]\n<h4>360\u00ba customer view<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1611196468017{margin-bottom: 20px !important;}&#8221;]Apply the agronomic and business transactional data you have to create a comprehensive digital fingerprint for each of your customers. You can use this data to predict the crops they will grow, the risks they will likely encounter, and the inputs they will need. Understand their propensity to purchase branded or generic products and how you can maximize your share of wallet and profit with each.<\/p>\n<p>Exercise this capability throughout your organization to market more effectively, plan and forecast sales more accurately, manage your supply chains, and, ultimately, procure products more efficiently.<\/p>\n<p>Eventually, you\u2019ll understand what your customers need faster than they do &#8211; and you\u2019ll be in the perfect position to give it to them.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1605555798484{margin-bottom: 10px !important;}&#8221;]\n<h4>Opportunities<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1611196496559{margin-bottom: 20px !important;}&#8221;]Promote selling opportunities for your salespeople throughout the digital experience as you begin to construct a digital agronomic and business profile of your customers. Utilize aggregated field data and observations along with pest, disease and nutrient modeling to fuel timely notifications for preventive or corrective decisions.<\/p>\n<p>Monitor current customer purchases for upcoming selling opportunities based on historical behavior and crop plan specifics. Have your team manage your supply chains such that you have access to products when you need them.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1605555824435{margin-bottom: 10px !important;}&#8221;]\n<h4>Knowledge<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1611196507202{margin-bottom: 20px !important;}&#8221;]Employ an expert team of innovative, professional data scientists to help design your data analytics environment, procure the right data and organize it for knowledge creation. This team should collaborate closely with your ag retail business and agronomic experts to guide their analysis and direct them to areas of interest and opportunity.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1605629342796{margin-bottom: 10px !important;}&#8221;]\n<h4>Commerce in Context<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1611196516592{margin-bottom: 20px !important;}&#8221;]Expose timely and actionable insights using predictive analytics and prescriptive recommendations throughout the digital experience in the form of product purchase opportunities. Share these insights with your customers! These can help customers maximize their returns and multiply your sales touchpoints.[\/vc_column_text][vc_row_inner][vc_column_inner]<div class=\"vcex-module wpex-carousel wpex-carousel-images wpex-clr owl-carousel no-margins hidden-phone\" data-wpex-carousel=\"{&quot;nav&quot;:false,&quot;dots&quot;:false,&quot;autoplay&quot;:true,&quot;loop&quot;:true,&quot;center&quot;:false,&quot;smartSpeed&quot;:250,&quot;items&quot;:1,&quot;slideBy&quot;:1,&quot;autoplayTimeout&quot;:5000,&quot;margin&quot;:false,&quot;itemsTablet&quot;:1,&quot;itemsMobileLandscape&quot;:1,&quot;itemsMobilePortrait&quot;:1,&quot;autoHeight&quot;:false}\"><div class=\"wpex-carousel-slide\"><figure class=\"wpex-carousel-entry-media entry-media wpex-mb-20\"><\/figure><\/div><div class=\"wpex-carousel-slide\"><figure class=\"wpex-carousel-entry-media entry-media wpex-mb-20\"><img loading=\"lazy\" decoding=\"async\" data-no-lazy=\"1\" class=\"wpex-align-middle skip-lazy\" src=\"https:\/\/home.agrian.com\/wp-content\/uploads\/2020\/07\/750x750bb-1.png\" alt=\"\" width=\"247\" height=\"179\" \/><\/figure><\/div><\/div><div class=\"vcex-module wpex-carousel wpex-carousel-images wpex-clr owl-carousel no-margins visible-phone insights-slider\" data-wpex-carousel=\"{&quot;nav&quot;:false,&quot;dots&quot;:false,&quot;autoplay&quot;:true,&quot;loop&quot;:true,&quot;center&quot;:false,&quot;smartSpeed&quot;:250,&quot;items&quot;:1,&quot;slideBy&quot;:1,&quot;autoplayTimeout&quot;:5000,&quot;margin&quot;:false,&quot;itemsTablet&quot;:1,&quot;itemsMobileLandscape&quot;:1,&quot;itemsMobilePortrait&quot;:1,&quot;autoHeight&quot;:false}\"><div class=\"wpex-carousel-slide\"><figure class=\"wpex-carousel-entry-media entry-media wpex-mb-20\"><\/figure><\/div><div class=\"wpex-carousel-slide\"><figure class=\"wpex-carousel-entry-media entry-media wpex-mb-20\"><img loading=\"lazy\" decoding=\"async\" data-no-lazy=\"1\" class=\"wpex-align-middle skip-lazy\" src=\"https:\/\/home.agrian.com\/wp-content\/uploads\/2020\/07\/750x750bb.png\" alt=\"\" width=\"270\" height=\"203\" \/><\/figure><\/div><div class=\"wpex-carousel-slide\"><figure class=\"wpex-carousel-entry-media entry-media wpex-mb-20\"><\/figure><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row local_scroll_id=&#8221;journey&#8221; css=&#8221;.vc_custom_1605629817868{padding-top: 20px !important;}&#8221; el_class=&#8221;scrolltocontent&#8221;][vc_column width=&#8221;7\/12&#8243; offset=&#8221;vc_col-sm-offset-5&#8243;][vc_column_text css=&#8221;.vc_custom_1605629915630{margin-bottom: 30px !important;border-bottom-width: 1px !important;padding-top: 25px !important;padding-bottom: 24px !important;border-bottom-color: #707070 !important;border-bottom-style: solid !important;}&#8221; el_class=&#8221;blue-header unnumbered digital-title text-sm-center&#8221;]\n<h3>The Customer Journey<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1605556796129{margin-bottom: 40px !important;}&#8221; text_align=&#8221;center&#8221; font_family=&#8221;adelle&#8221; color=&#8221;#505257&#8243; font_size=&#8221;20px&#8221; line_height=&#8221;1.2&#8243; font_weight=&#8221;600&#8243;]Provide digital capabilities throughout the customer journey to unlock commerce opportunities[\/vc_column_text][vc_row_inner el_class=&#8221;customer-slider&#8221;][vc_column_inner width=&#8221;5\/6&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_column_text]\n<h4 style=\"text-align: center;\">Planning<\/h4>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1879 size-full\" src=\"https:\/\/home.agrian.com\/wp-content\/uploads\/2020\/11\/slider-1@2x-1.jpg\" alt=\"\" width=\"730\" height=\"370\" \/>Growers and Crop Consultants collaborate on critical decisions for the upcoming season.<\/p>\n[\/vc_column_text][vc_column_text]\n<h4 style=\"text-align: center;\">Pre-Season<\/h4>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1880 size-full\" src=\"https:\/\/home.agrian.com\/wp-content\/uploads\/2020\/11\/slider-2@2x-1.jpg\" alt=\"\" width=\"730\" height=\"370\" \/>Crop nutrients need to be applied at optimal rates throughout the field according to yield potential.<\/p>\n[\/vc_column_text][vc_column_text]\n<h4 style=\"text-align: center;\">Planting<\/h4>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1881 size-full\" src=\"https:\/\/home.agrian.com\/wp-content\/uploads\/2020\/11\/slider-3@2x-1.jpg\" alt=\"\" width=\"730\" height=\"370\" \/>Deciding when to plant and matching the right population to the soil\u2019s potential have a significant impact on final crop yields.<\/p>\n[\/vc_column_text][vc_column_text]\n<h4 style=\"text-align: center;\">In-Season<\/h4>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1882 size-full\" src=\"https:\/\/home.agrian.com\/wp-content\/uploads\/2020\/11\/slider-4@2x-1.jpg\" alt=\"\" width=\"730\" height=\"370\" \/>Action required alerts combined with a product recommendation streamline the decision making process to purchase and take corrective action.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row local_scroll_id=&#8221;next&#8221; css=&#8221;.vc_custom_1605556857796{padding-top: 40px !important;}&#8221; el_class=&#8221;scrolltocontent&#8221;][vc_column width=&#8221;7\/12&#8243; offset=&#8221;vc_col-sm-offset-5&#8243;][vc_column_text css=&#8221;.vc_custom_1605629922400{margin-bottom: 30px !important;border-bottom-width: 1px !important;padding-top: 25px !important;padding-bottom: 24px !important;border-bottom-color: #707070 !important;border-bottom-style: solid !important;}&#8221; el_class=&#8221;blue-header unnumbered digital-title text-sm-center&#8221;]\n<h3>Next Steps<\/h3>\n[\/vc_column_text][vc_column_text]As you consider your digital transformation, you need to determine if you will:<\/p>\n<ol>\n<li>Take on the responsibility of building software in-house<\/li>\n<li>Outsource the development of specific features<\/li>\n<li>Use an all in one Ag retail software platform<\/li>\n<\/ol>\n<p>The ag tech landscape is full of options, and some people prefer to manually piece together the specific digital tools they determine are most needed. Others assume that they will save money by integrating different feature sets or a collection of low-cost-tools, even if that means their data will not be connected all in one place.<\/p>\n<p>These are all decisions you\u2019ll need to make when considering a digital transformation. We always tend to recommend working with a partner for the reasons stated above, but you should carefully consider your options. Choose the solution that makes the most sense for your agricultural retail industry business, now and in the future.<\/p>\n<p>\u200d<br \/>\nAt Agrian, we\u2019ve always understood our role as software providers\u2013we live and breathe Ag software. Our focus will always be on providing our users exactly the right software platform to connect their workflows. We want our clients to keep their focus on interacting with their customers and providing agronomic expertise. When people are empowered to do what they do best, we are all in the very best position to succeed.<\/p>\n<p>If you\u2019d like help implementing these steps and transitioning your agricultural retailers business into the digital age, Agrian wants to help. <a href=\"https:\/\/home.agrian.com\/contact\/\">Get in touch<\/a> any time, and our experts will help you to design the perfect custom ag retail platform. Together, we&#8217;ll find your digital niche and start transforming your whole business today. Just give us a call, and we can get growing.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1605630102982{padding-top: 60px !important;padding-right: 35px !important;padding-bottom: 20px !important;padding-left: 35px !important;background-color: #e8ecf4 !important;}&#8221; wpex_zindex=&#8221;100&#8243; el_id=&#8221;overlap-sticky&#8221; el_class=&#8221;text-sm-center&#8221;][vc_column width=&#8221;7\/12&#8243; offset=&#8221;vc_col-md-offset-1 vc_col-md-6&#8243;]<div class=\"vcex-spacing wpex-w-100 wpex-clear hidden-phone\" style=\"height:30px\"><\/div>[vc_row_inner remove_bottom_col_margin=&#8221;true&#8221; columns_right=&#8221;yes&#8221;][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text el_class=&#8221;blue-header text-sm-center&#8221;]\n<h3>Interested in talking with someone about how Agrian might work for you?<\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"vcex-spacing wpex-w-100 wpex-clear hidden-phone\" style=\"height:30px\"><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;]<a href=\"\/contact\/\" class=\"vcex-button theme-button inline\"><span class=\"theme-button-inner\">Request a Demo<\/span><\/a> [\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>750x750bb [vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; typography_style=&#8221;white&#8221; remove_bottom_col_margin=&#8221;true&#8221; el_class=&#8221;navigation-row&#8221; visibility=&#8221;hidden&#8221; css=&#8221;.vc_custom_1601226342817{background-color: #1d428a !important;}&#8221; el_id=&#8221;mobile-sidebar&#8221;][vc_column offset=&#8221;vc_col-sm-offset-0&#8243;][vc_column_text el_id=&#8221;sidebar-scroller&#8221; font_family=&#8221;adelle&#8221; font_size=&#8221;17px&#8221; line_height=&#8221;1.24&#8243; font_weight=&#8221;600&#8243;]Creating a compelling digital agronomic offering[\/vc_column_text][vc_raw_html]JTNDcGhwJTNGJTIwJTNGJTNF[\/vc_raw_html][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; remove_bottom_col_margin=&#8221;true&#8221;][vc_column width=&#8221;5\/12&#8243; el_class=&#8221;parallax-column&#8221;][vc_row_inner remove_bottom_col_margin=&#8221;true&#8221; el_class=&#8221;navigation-row&#8221; css=&#8221;.vc_custom_1600121725848{margin-top: -55px !important;padding-top: 15px !important;}&#8221;][vc_column_inner width=&#8221;2\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1605210904926{margin-bottom: 20px !important;}&#8221;] The Ultimate&hellip;<\/p>\n","protected":false},"author":7,"featured_media":6171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120],"tags":[],"post_series":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ultimate Guide to Digital Transformation for Ag Retail | AGRIAN<\/title>\n<meta name=\"description\" content=\"Need help positioning your Ag Retail business for digital selling? 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