The Customer Journey
Provide digital capabilities throughout the customer journey to unlock commerce opportunities
Growers and Crop Consultants collaborate on critical decisions for the upcoming season.
Crop nutrients need to be applied at optimal rates throughout the field according to yield potential.
Deciding when to plant and matching the right population to the soil’s potential have a significant impact on final crop yields.
Action required alerts combined with a product recommendation streamline the decision making process to purchase and take corrective action.
As you consider your digital transformation, you need to determine if will you take on the responsibility of building software in-house, outsource the development of specific features or use an all in one Ag software platform.
The ag tech landscape is full of options, and some people prefer to manually piece together the specific digital tools they determine are most needed. Others assume that they will save money by integrating different feature sets or a collection of low-cost-tools, even if that means their data will not be connected all in one place.
These are all decisions you’ll need to make when considering a digital transformation.
At Agrian, we’ve always understood our role as software providers–we live and breathe Ag software. Our focus has been, and always will be on providing our users exactly the right software platform to connect their workflows and keep their focus on interacting with their customers and providing agronomic expertise. When people are empowered to do what they do best, we are all in the very best position to succeed.